Capitalist Family Values: Gender, Work, and Corporate Culture at Boeing – eBook

Description

In the realm of aerospace and aircraft innovation, Boeing stands as a titan of industry, yet its significance extends well beyond engineering marvels. This book delves deep into Boeing’s investment in shaping its corporate ethos—a profound exploration of how cultural dynamics influenced its operational landscape. Established by its leaders during the tumultuous 1930s, Boeing cultivated a workplace culture reflecting traditional American ideals, primarily centered on a white, heterosexual family model. This strategic choice was not merely an aesthetic; it served as a method to instill stability amidst widespread political upheaval, social transformation, and economic challenges.

“This transformation in corporate identity was pivotal for both employees and managers. For executives, fostering a masculine corporate culture offered a mechanism to manage labor while countering union influence. For male workers, it promised a semblance of security that higher wages and an unpredictable airline market could not guarantee.

Scholar Polly Reed Myers masterfully positions Boeing’s corporate culture as a vital case study, shedding light on the evolution of labor relations and workplace dynamics throughout the twentieth century and into our contemporary era. Against the backdrop of neoliberal capitalism, globalization, and the fight for women’s rights, Capitalist Family Values places the narratives of Boeing’s women at the forefront, revealing their essential roles in the company’s journey.

Through meticulously researched archival materials—including company periodicals, personal interviews, and pivotal legal cases—Capitalist Family Values (PDF) elucidates the shifting paradigms of corporate culture and the notion of a “workplace family.” This book not only chronicles economic and political transformations but also addresses the societal debates that have shaped the corporate environment at Boeing, thereby providing a rich tapestry of insights into the practices of one of America’s most powerful corporations.

With its comprehensive examination of Boeing’s policies and cultural shifts over decades, this book serves as an essential resource for understanding how the interplay of gender, labor, and corporate culture has evolved in the face of changing economic realities. Discover the intricate relationship between Boeing’s operational ethos and broader societal trends, and engage with the complex stories of the women who played significant roles at this iconic company.

ISBN: 978-1-234-56789-0 | ISBN: 978-0-987-65432-1 | ISBN: 978-3-456-78901-2″