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Contemporary International Business in the Asia-Pacific Region – eBook

SKU: contemporary-international-business-in-the-asia-pacific-region-ebook

Original price was: $109.50.Current price is: $16.00.

eBook details

  • Authors: Alain Verbeke, Robin E. Roberts, Deborah Delaney, Peter Zámborský, Peter Enderwick, Swati Nagar
  • File Size: 48 MB
  • Format: PDF
  • Length: 526 Pages
  • Publisher: Cambridge University Press
  • Publication Date: April 2, 2019
  • Language: English
  • ISBN-10: 110862068X
  • ISBN-13: 9781108620680
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Description

**Explore the Evolving Landscape of Business in the Asia-Pacific Region**

The Asia-Pacific region is rapidly emerging as a powerhouse for international business, bringing forth a vibrant and intricate business environment ripe with opportunities and challenges. For international business managers operating within this global context, an in-depth comprehension of regional economies, communities, and the multifaceted operational challenges they face is paramount.

**Contemporary International Business in the Asia-Pacific Region** is a pivotal textbook that delves into the essential topics propelling international business today, with a particular focus on the nuances of ‘doing business in Asia.’ This comprehensive guide, available in PDF format, not only introduces fundamental business principles but also addresses critical areas such as trade and economic development, cultural nuances, strategic marketing, business planning, and the execution of employee development in cross-cultural settings. It serves as an invaluable resource for both local and international students eager to grasp the intricacies of business operations in this dynamic region.

Authored by experts who blend industry experience with academic rigor, **Contemporary International Business in the Asia-Pacific Region** is an indispensable tool for business and management scholars navigating this ever-evolving landscape. Whether you are a student, an educator, or a professional seeking to enhance your understanding of international business practices, this textbook will equip you with the knowledge needed to thrive in the Asia-Pacific market.

**Important Note:** This purchase includes **Contemporary International Business in the Asia-Pacific Region** in PDF format only. Please be aware that access codes are not provided.

ISBNs: 1234567890, 0987654321

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