Customer Relationship Management: Concepts and Technologies (3rd Edition) – eBook

Description

Customer Relationship Management Concepts and Technologies, 3rd Edition (PDF) is a highly anticipated release that revitalizes a bestselling ebook. This edition includes comprehensive updates to ensure its relevance with the latest advancements in Customer Relationship Management (CRM) practices. This essential PDF guide explores the nuances of CRM, illustrating its purpose and benefits, the technologies leveraged, and step-by-step strategies for implementation. It’s designed to equip you with in-depth knowledge of Customer Relationship Management essential for both your academic pursuits and professional endeavors.

The ebook offers a robust blend of theoretical insights and managerial applications, drawing on a vast array of academic and independent research across various fields, such as human resources, information systems, project management, finance, and strategic planning. Authored by CRM experts Buttle and Maklan, the text elucidates how to effectively utilize CRM during critical stages of the customer lifecycle, including acquisition, retention, and ongoing development, all while avoiding technical jargon. The ebook is richly illustrated with screenshots from CRM software applications alongside real-world case studies, demonstrating CRM applications in practice.

What’s New in the 3rd Edition of Customer Relationship Management:

• • Vibrant full-color interior for enhanced learning
  • Updated online instructor support materials
  • Brand new international case studies from diverse industry sectors
  • Extensive revisions, featuring new insights on:

• • • Social media integration and social CRM strategies
    • Big data and handling unstructured data
    • Innovations in customer self-service technologies
    • Automation in marketing, sales, and service sectors
    • Latest advancements in analytical CRM, including next-best-action solutions
    • Constructing a solid business case for CRM investments and understanding tangible benefits

Ideal for university students studying Customer Relationship Management and related disciplines such as database marketing, relationship marketing, or key account management, this PDF ebook is equally crucial for industry professionals, CRM program managers, and individuals seeking professional certifications in marketing, sales, or service management.

NOTE: This purchase includes only the PDF edition of Customer Relationship Management 3e. No access codes are provided.

Unlock the full potential of your Customer Relationship Management strategies with this indispensable guide!