Description
Explore the dynamic landscape of online commerce in this engaging and insightful resource, E-commerce 2021: Business, Technology, and Society, 17th Global Edition (PDF). This meticulously updated edition provides an extensive exploration of the e-commerce sector, delving into fundamental principles along with the latest empirical data and financial insights that shape the digital marketplace today.
Discover how leading e-commerce giants like Google®, Facebook, Amazon®, eBay®, and others are revolutionizing traditional business frameworks and influencing global economic trends. With hundreds of relevant case studies and real-world examples, this book vividly illustrates the profound impact of e-commerce on everyday business practices.
The 16th edition has been thoroughly revised and is current as of October 2020, featuring comprehensive discussions on significant topics such as online privacy concerns, issues surrounding piracy, government surveillance, the challenges of cyber warfare, and the rise of financial technology (fintech). Additional coverage addresses social local-mobile marketing, internet sales taxation, and critical intellectual property considerations in the digital age.
Whether you’re a student, a business professional, or simply an e-commerce enthusiast, this book serves as a valuable resource, delivering both theoretical foundations and practical insights necessary for navigating the complexities of the online business world.
ISBNs: 978-1292409320, 978-0136931805, 978-1292409313, 1292409320, 978-1292409320
IMPORTANT: Please note that the purchase includes only the ebook version of E-commerce 2021-2022: Business, Technology, and Society, 17th Global Edition in PDF format. This edition is equivalent to the North American/USA version, and no access codes are provided.
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