Description
Perreault’s Essentials of Marketing 17th Edition (PDF) delves into the dynamic realm of marketing, where innovative practices align with the evolving needs of target customers, ultimately fostering a better world. This latest iteration pays homage to Jerry McCarthy’s pioneering framework of the 4Ps of Marketing, underscoring the importance of strategic marketing planning rooted in research and real-world application.
In this noteworthy edition of Essentials of Marketing, 17th Edition, readers will discover a multitude of substantial updates alongside countless smaller enhancements that reflect the ever-changing market environment. The curriculum has been meticulously revised to provide an integrated experience across print, digital, and supplemental materials, ensuring that students are equipped with up-to-date knowledge and skills.
Moreover, Essentials of Marketing 17E embodies a selection of key themes strategically incorporated based on market demands and reviewer insights. This edition introduces (1) NEW marketing initiatives for a better world (#M4BW), (2) advanced marketing analytics, (3) opportunities for active learning, and (4) reflections on currency in marketing practices. Provide yourself with the knowledge and tools essential for navigating the complex landscape of marketing today—explore these themes further on the following page: SupportAtEveryStep.
You can find the essential ISBNs guiding this edition below:
9781264024063, 9781264228591, 9781260961522, 978-1260570915, 978-1260260373, 978-1260736885, 1260961524, 1264228597.
It is important to note that the International Edition is identical to the North American/USA version.
NOTE: This sale exclusively includes the ebook Essentials of Marketing, 17E, in PDF format. Please note that no access codes are provided.
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