Description
Introducing the ebook, Essentials of Services Marketing 3rd edition (PDF), a vital resource tailored for undergraduate and polytechnic students with aspirations in the expansive service sector, whether pursuing careers in executive or management roles. This comprehensive guide offers an engaging exploration of services marketing topics, enriched with a global perspective. With its straightforward language and visual learning aids, the content is designed to facilitate understanding, making it an invaluable tool for today’s learners.
In this edition, students will find an accessible approach to complex concepts: the authors employ simple English and concise sentences that cater specifically to college students, ensuring they can easily navigate through the material. The structured organization allows educators to choose from various chapters and case studies, making it adaptable for courses of differing lengths and formats, whether focused on services management or dedicated to services marketing.
As an added bonus, we offer additional instructional materials, including the Essentials of Services Marketing 3e test bank and instructor manual, perfect for educators seeking to enrich their teaching toolkit. Enhance your learning experience and deepen your understanding with these resources; contact us for more information.
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ISBNs: 978-1292090061, 978-1292089959
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IMPORTANT: Please note that this purchase includes only the ebook Essentials of Services Marketing 3rd edition in PDF format. No access codes are provided.
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