Description
For undergraduate programs focusing on services marketing, this updated edition is a vital resource.
As economies globally shift towards a service-oriented model, the significance of expertise in marketing and management has reached new heights. Essentials of Services Marketing, 4th Edition, (PDF) offers an insightful exploration of the contemporary landscape, merging the latest academic insights with practical managerial strategies while showcasing advanced service marketing concepts. This textbook is thoughtfully crafted for Canadian students, providing a succinct yet comprehensive introduction to the pivotal topics within the field. It expertly situates marketing challenges within a broader context of general management, enhancing the understanding of how marketing interconnects with IT, operational efficiency, and human resource management in the service industry.
With this edition, students will not only grasp the essential theories related to services marketing but also gain valuable insights into real-world applications, preparing them for a competitive marketplace.
ISBNs: 978-1292425160, 978-1292425191
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NOTE: This product includes only the Essentials of Services Marketing, 4th Edition eBook in PDF format. Please be aware that access codes are not included with this purchase.
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