Foundations of Marketing (7th Edition) – Fahy/Jobber – eBook

Description

Have you ever pondered how modern marketers harness data and cutting-edge technology to extract crucial insights about their target demographics? Or how marketers navigate the complexities surrounding climate change, sustainability initiatives, and the long-term impacts of product obsolescence in today’s market landscape? The Foundations of Marketing, 7th Edition (PDF) provides comprehensive answers to these essential inquiries. This authoritative textbook is rich with contemporary illustrations and in-depth case studies that showcase how marketing principles are applied in real-world scenarios.

In this edition, you will explore:

• The increasing significance of social marketing and its applications.
• A balanced approach that encompasses both managerial perspectives and consumer insights on marketing tactics.
• The influence of brand communities, peer-to-peer marketing strategies, and the rise of social media influencers.
• How organizations are effectively utilizing consumer data to inform their decisions and enhance customer retention and conversion rates.

Key Features of Foundations of Marketing 7E include:

• Marketing Spotlights that showcase innovative marketing efforts from notable brands like Zoom, Rent the Runway, John Lewis, and Patagonia.
• Marketing in Action boxes that present real-time examples of impactful marketing campaigns from the UK, Denmark, The Netherlands, and globally.
• Critical Marketing Perspective sections that prompt students to engage in thoughtful discussions regarding ethical dilemmas and stimulate analysis on socially responsible marketing practices.
• End-of-Chapter Case Studies focusing on well-known companies such as Spotify, Starbucks, Patek Philippe, and Depop, offering an in-depth exploration of their marketing strategies and prompting critical inquiry through dedicated discussion questions.
• Connect® Resources, which include an updated Testbank, Quiz questions, Application-Based Activities, and assignable Case Studies accompanied by related multiple-choice questions for enhanced learning engagement.

All Prices Are Listed in US$.

ISBNs: 978-1526849014, 978-1526849007

NOTE: This sale exclusively includes the ebook format of Foundations of Marketing Seventh Edition in PDF form. Please be aware that no access codes come with this purchase.