Description
Zeithaml/Bitner/Gremler/Mende’s Services Marketing, 8th Edition (ePub/PDF) delves into the indispensable role of services in the global economy, highlighting their increasing significance for contemporary businesses. In a landscape where services dominate advanced economies, organizations are now recognizing the critical importance of effective service strategies for customer retention and loyalty.
This latest edition features a groundbreaking chapter dedicated to “Artificial Intelligence and Service Robotics,” exploring how these technologies are reshaping service marketing practices and offering new avenues for business innovation.
With a managerial perspective at its core, this comprehensive guide emphasizes essential knowledge for executing successful service strategies, thereby gaining a competitive edge across various industries. Each chapter has been updated with fresh research references and illustrative examples of innovative business models, such as Airbnb and Uber, while placing a stronger focus on the influence of technology, digital marketing, social media, Big Data, and data analytics in the field of services.
Additional ISBNs for Services Marketing: Integrating Customer Focus Across the Firm, 8E: 978-1266378911, 978-1266666773, 9781266378911, 978-1266287152, 978-1260564204, 978-1260564136, 1260564207, 1260564134, 978-1260564167, 9781266666773, 978-1260260526, 978-1260564204, 9781266378911.
We strongly recommend utilizing the free Calibre software to access the ePub format of this insightful ebook.
NOTE: This purchase includes solely the eBook ISE Services Marketing: Integrating Customer Focus Across the Firm (8th Edition) in ePub format. A converted PDF will also be provided at no additional cost. Please note that the International edition and the American/USA version are identical in content. Access codes are not included with this offering.
Reviews
There are no reviews yet.