Description
Unlock the World of Global Marketing with the Proven Expertise of Keegan and Green – Celebrating two decades of excellence, the Global Marketing 9th Global Edition (PDF) by Keegan and Green expands upon the strong foundation laid by its predecessors. This comprehensive resource delves deep into the intricate dimensions of the global business landscape, employing a strategic and environmental perspective that’s vital for today’s marketers.
In this well-crafted 9th edition, the authors maintain their commitment to producing a content-rich ebook that is both authoritative and accessible in tone. Catering to the needs of college students, Global Marketing 9th Edition (Global) delivers an engaging and clear narrative that resonates with readers. The content breathes life into academic concepts by connecting them with real-world examples, including current dialogues, pressing challenges, and crises affecting global markets today.
This edition features both fresh real-world case studies and updated revisions that reflect the latest geopolitical developments and technological advancements impacting global marketing strategies. Students have long appreciated this textbook for its straightforward language and clarity, making complex theories more comprehensible and applicable.
ISBN: 978-1292150765
P.S. We also have the Keegan’s Global Marketing (9th Edition) test bank, instructor manuals, and additional resources available for purchase. Reach out for further details.
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IMPORTANT: This listing includes only the PDF eBook. Please note that no access codes are provided.
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