Description
Marketing: An Introduction 13th Global Edition (PDF) is an essential resource for college students eager to understand how capturing and creating customer value is at the core of successful marketing strategies. This updated textbook offers a comprehensive and engaging approach, immersing readers in real-world examples and insightful information that truly bring the subject of marketing to life.
The 13th Global Edition features the latest and most relevant trends in the marketing landscape, providing extensive coverage on pivotal topics such as social media, digital technologies, online and mobile marketing. By equipping students with a deeper understanding of fundamental marketing strategies, concepts, and practices, this edition enhances their grasp of the ever-evolving marketing environment.
All prices are listed in US$.
For those interested in supplementary materials, a more recent edition is also available. Be sure to check out the related titles below.
P.S. We also offer the Marketing: An Introduction 13E (Global) test bank, instructor manual, and various other educational resources for a complete learning experience. Please reach out for more information.
NOTE: This purchase includes only the ebook version of Marketing: An Introduction, 13th Global Edition in PDF format. Please be aware that no access codes are provided with this sale.
Reviews
There are no reviews yet.