Description
This ebook, Marketing Management: A Relationship Approach, 4th Edition (PDF), uniquely intertwines the principles of relationship marketing with conventional market planning models that marketers frequently rely on. As globalisation continues to shape the contemporary business landscape, fostering and sustaining both offline and online relationships with stakeholders, customers, suppliers, and employees has never been more critical.
In its fourth iteration, this acclaimed text effectively melds the concepts of relationship marketing with traditional marketing strategies, illustrating how modern technology can enhance the creation of impactful marketing plans. With a wealth of international case studies, Hollensen adeptly showcases how leading companies like Huawei, Spotify, DJI Technology, Electrolux, and Tinder (Match.com) harness the power of relationship marketing theory to secure a competitive edge in their respective sectors.
Hollensen’s Marketing Management: A Relationship Approach, 4E serves as an indispensable resource for undergraduate students in their final year and those pursuing postgraduate studies in marketing management. Additionally, it is highly beneficial for marketing professionals seeking to enhance their practice or earn professional qualifications in marketing management.
ISBNs: 978-1292351445, 978-1292351446, 9781292301426, 978-1292301426, 978-1292294186, 978-1292291444, 1292301422
All Our Prices Are In US$
NOTE: This sale only includes the ebook Marketing Management 4th Edition in PDF format. Access codes are not provided.
By leveraging innovative relationship marketing strategies, this book empowers marketers with the knowledge and skills to thrive in today’s dynamic business environment. Don’t miss your chance to gain insights from this comprehensive guide, perfect for both academic and professional growth!
Reviews
There are no reviews yet.