Description
Unlock the secrets of becoming a proficient marketer and an innovative disruptor in today’s rapidly evolving business landscape with the comprehensive guide, Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8TH EDITION (PDF). This latest edition offers a structured and accessible approach that empowers you to craft enduring, customer-centric marketing strategies and implement successful marketing plans that resonate with modern audiences.
Dive into real-world examples from well-known brands like Spotify, Microsoft, and Nintendo, paired with updated vignettes that showcase the most recent research and insights in the field. Experience firsthand the compelling new case studies featuring industry giants such as Netflix and Tesla, alongside invaluable lessons drawn from the unprecedented challenges posed by the COVID-19 pandemic. These instances highlight the crucial necessity for marketers to remain proactive and adaptive in the face of change.
Explore a variety of contemporary trends including the use of strategic digital marketing tools, integrated marketing communications, and innovative marketing frameworks. The Eighth Edition also delves into critical topics such as social media segmentation, crisis management preparedness, product labeling, and the innovation of global marketing strategies. As you journey through this text, you’ll develop the skills required to analyze, plan, and effectively execute dynamic marketing strategies tailored to the complexities of today’s marketplace.
Additional ISBNs for Marketing Strategy: Text and Cases, 8E: 978-0357516362, 978-0357516300, 978-0357710425, 978-0357516355.
NOTE: This purchase includes only the ebook version of Marketing Strategy 8th Edition in PDF format. Please be aware that no access codes are included with this edition.
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