Marketing Strategy and Competitive Positioning (6th Edition) – eBook

Description

Marketing Strategy and Competitive Positioning 6th Edition (PDF) is an authoritative guide that delves deep into the nuances of crafting and executing effective marketing strategies. This ebook emphasizes the critical nature of competitive positioning within the larger framework of marketing, offering an extensive exploration of the methodologies employed to secure a competitive edge in today’s dynamic market environment.

At its core, this book is dedicated to the pursuit of excellence in performance relative to competitors. It tackles two fundamental aspects of marketing strategy development: identifying target markets and establishing a unique differential advantage. Notably, it addresses the emergence of fresh target markets emerging from economic downturns and growing environmental concerns, illustrating how businesses can differentiate their offerings by addressing social responsibility and sustainability issues.

Highlights of This Edition

• A collection of compelling new case studies featuring industry giants like Amazon, Ryanair, and Lego, providing real-world insights.
• Chapters on strategic customer management and strategic alliances have been thoroughly revised for contemporary relevance.
• Insightful updates reflecting the ongoing global economic challenges and their implications for marketing strategies.
• A robust focus on competition through innovation, with examples of disruptive business models including Netflix and Uber, along with new retail landscapes.
• Enhanced online resources featuring an Instructor’s Manual and PowerPoint presentations designed for educators, as well as additional case studies catering to student learning.
• Newly updated vignettes at the start of chapters spotlight companies like Mastercard, Amadeus, and Samsung Pay, coupled with thought-provoking discussion questions.
• Expanded coverage regarding the influence of emerging markets on innovation, the role of ‘perverse customers’ as market catalysts, and the evolving landscape of service competition and market segmentation analysis.

This comprehensive etextbook is meticulously crafted for postgraduate and undergraduate students engaged in courses such as Marketing Management, Marketing Strategy, and Strategic Marketing Management.

The scholarly contributions of the authors further enrich this publication. Graham Hooley, an Emeritus Professor of Marketing at Aston University, has served as the President of the European Marketing Academy and is a Fellow of multiple prestigious organizations including the Chartered Institute of Marketing and the Higher Education Academy. Brigitte Nicoulaud brings her expertise as a Senior Teaching Fellow at Aston Business School. Nigel F. Piercy, who has had a distinguished tenure at Warwick Business School, combines his insights from both marketing and strategic management. Finally, John M. Rudd, a Professor of Marketing and Head of the Marketing Group at Warwick Business School, enhances the academic rigor of this edition.

P.S. We also offer the Marketing Strategy and Competitive Positioning 6th Edition test bank, instructor manual, and various supplementary resources for sale. For inquiries, please contact us.