Description
Explore the dynamic world of marketing with Kerin/Hartley’s Marketing: The Core, 7th Edition, now available in a convenient PDF format. This edition caters to a diverse range of educators—from those in search of a comprehensive textbook loaded with essential supplements to instructors seeking an exceptional integrated digital solution that enhances teaching and learning experiences.
Marketing: The Core prioritizes decision-making abilities through a variety of engaging content including real-world examples, case studies, and videos featuring real individuals faced with authentic marketing dilemmas. The approachable and conversational writing style adopted by the author team fosters a dynamic learning environment, encouraging active participation from students. Practical exercises, striking case studies, and insightful testimonials from industry professionals, entrepreneurs, and businesses help students relate to marketing concepts more personally, enabling them to identify potential career paths in this thrilling field.
The newly enhanced Seventh Edition introduces innovative analytics and comprehensive marketing plan exercises within the Connect platform, providing an added layer of learning to the core material. To learn about the complete range of Connect resources available (not included with this purchase), please reach out to your representative.
Additionally, you might find value in the newer edition listed below.
Related Ebooks: 978-1259899324, 978-1260152135, 978-1260631166, 978-1259712364.
P.S. For those interested, we also provide the Marketing: The Core 7e Test Bank and other valuable instructor resources to enhance your teaching experience.
IMPORTANT: Please be aware that the product exclusively includes Marketing: The Core, 7th Edition in PDF format and does not come with any access codes.
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