Description
Marketing: The Core 8th Edition (PDF) presents a concise yet comprehensive exploration of marketing concepts, distilled into 18 engaging chapters. This edition serves as a streamlined alternative to the extensive Kerin/Hartley’s Marketing 13th Edition (also available here; check related products), renowned as the most thorough marketing program on the market.
What sets Marketing: The Core 8e apart is the authors’ unwavering dedication to fostering leadership, engagement, and innovative approaches in marketing education. With an emphasis on active learning, this textbook includes class-tested activities designed to effectively convey core concepts. Readers will encounter a wealth of real-world examples, highlighting actual cases and successful companies, making learning both relatable and practical.
The rich suite of instructor resources—though not included with this product—features media-enhanced PowerPoint slides, alternating case studies, and a comprehensive test bank containing over 5,000 items to support educators in delivering impactful lessons. The writing style remains conversational and accessible, ensuring that students can grasp complex topics with ease.
A significant innovation in this edition is the enhanced focus on marketing metrics and data-driven decision-making, supported by hyperlinked assignments that seamlessly integrate activities throughout the text. Additionally, the outcomes-driven Connect® platform serves as a highly effective homework and learning management solution, embedding learning science and award-winning adaptive tools aimed at improving marketing student outcomes.
ISBNs for related products include: 978-1260960044, 978-1260483512, 978-1260088861, and 978-1260711455.
P.S. For additional learning resources, including the test bank for Marketing: The Core 8e, feel free to reach out for more information!
NOTE: This purchase comprises solely the ebook version of Kerin’s Marketing: The Core 8th Edition in PDF format. Access codes or Connect features are not included with this product.
Andrew Henell –
The PDF is really cheap here and high quality. but the book itself is so-so. Not sure why the professor recommended it. We hardly used it