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Media and Culture: An Introduction to Mass Communication (12th Edition) – eBook

SKU: media-culture-an-introduction-to-mass-communication-12th-edition-ebook

Original price was: $118.80.Current price is: $18.00.

eBook Details

  • Authors: Richard Campbell, Christopher Martin, Bettina Fabos
  • File Size: 77 MB
  • Format: PDF
  • Length: 1381 Pages
  • Publisher: Bedford/St. Martin’s; 12th edition
  • Publication Date: January 8, 2019
  • Language: English
  • ASIN: B07L8JX6XG
  • ISBN-10: 1319102859, 1319104649, 1319290434
  • ISBN-13: 9781319102852, 9781319104641, 9781319290436
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Description

Discover the essence of mass communication with the comprehensive textbook, Media and Culture: Mass Communication in a Digital Age, 12th Edition (PDF). As the premier introductory textbook in the field, it profoundly explores contemporary issues that shape our daily lives and media landscape. This edition tackles pivotal topics, including the #MeToo movement, the complexities of social media usage, the escalating spread of misinformation, consumer privacy concerns, and the crucial role of media in our democratic society.

In this updated Twelfth Edition, Media & Culture goes further than ever before, diving deep into the ethical implications of our media systems and their global influence. Explore pressing global concerns like foreign interference in social media platforms, the impact of international box office revenues on local film industries, and ethical issues surrounding the coverage of sensitive topics such as recent mass shootings and the ongoing fight against sexual harassment within industries.

We are living in a tumultuous era for media—where understanding mass communication and framing media consumption critically is more important than ever. As media faces unprecedented challenges, the lines between truth and misinformation continue to blur. Media & Culture 12e engages college students where they are, offering historical and cultural perspectives on the media landscape. This prepares students to become not only informed citizens but also adept critical thinkers who utilize media literacy skills in navigating the constant influx of information across various platforms.

The eBook Media and Culture 12e delves deeply into international media dynamics and ethical considerations, presenting vital topics such as the influence of augmented reality gaming globally, worldwide media consumption trends, the dominance of Chinese media corporations, emerging biases, and the ethics of reporting. Additionally, it addresses pressing societal issues, from the challenges of diversity in Hollywood to contemporary politics that reignite interest in classic literature, and the implications of public relations and “alternative facts.”

Additional ISBNs: 978-1319104641, 978-1319104719, 9781319104719, 978-1319290436, 978-1319102852, 1319104711

NOTE: This sale exclusively includes the eBook Media and Culture: An Introduction to Mass Communication 12e in PDF format. Please note that no access codes are included.

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