Description
MKTG 4th Canadian Edition (PDF) is meticulously crafted to provide Introduction to Marketing students with an interactive, comprehensive, and compelling educational journey. The evolution of this esteemed textbook over the past decade has been profoundly influenced by valuable insights from instructors and extensive focus groups involving more than 300 students from 31 institutions across Canada. This rich pool of feedback has guided the creation of the new Fourth Canadian Edition, ensuring it meets the dynamic needs of both educators and learners in today’s fast-paced marketing landscape.
One of the standout features of this edition is its engaging layout, thoughtfully designed with the pedagogical importance of visuals, graphics, and white space in mind. Students frequently highlight this aspect as one of their favorite elements. Additionally, every new purchase comes with the innovative hybrid solution, MindTap, which has been completely revamped for this edition. MindTap now seamlessly integrates all essential student learning tools—flashcards, readings, assessments—along with enriching interviews featuring Canadian marketing professionals and an expanded selection of videos. In-line activities within the eBook further enhance the learning experience, enabling students to immerse themselves in the content and apply their newfound knowledge effectively.
With MKTG, 4th Canadian Edition, students not only grasp the core principles of Marketing but also cultivate essential soft skills that are crucial for success in their future careers. This practical approach ensures they are well-prepared to navigate the challenges of the marketing world.
ISBN: 978-0176723682
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NOTE: Kindly be aware that this product exclusively includes the MKTG: Principles of Marketing, 4th Edition (Canadian) eBook in PDF format. Access codes are not included.
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