Description
Discover the comprehensive guide to contemporary marketing with McGraw-Hill’s prestigious textbook, Principles and Practice of Marketing 9th Edition, authored by the esteemed experts Jobber and Ellis-Chadwick. This essential resource presents a thorough exploration of marketing principles, placing a significant emphasis on delivering customer value in conjunction with the renowned 4Ps of marketing. Ideal for students and professionals alike, this textbook provides a deep understanding of marketing’s broader operational context within various organizations, enriched by practical, real-world examples.
Stay ahead of the curve with the latest insights into the evolving landscape of marketing. This edition has been meticulously updated to include crucial developments, such as social and ethical marketing trends alongside the rapid advancements in technology.
Uncover critical topics, including:
– The pivotal role that retail plays in enhancing the economic and social vitality of towns and cities.
– The inspiring story of how Maltesers triumphed in the Channel 4 TV competition advocating for diversity and disability awareness.
– Innovative strategies companies are employing by leveraging social media influencers to effectively elevate their brand presence.
– The transformative impact of data analytics and artificial intelligence on Harley Davidson’s marketing initiatives.
– Groundbreaking marketing innovations at Manchester City FC, specifically in high-tech marketing and co-creation strategies.
Key Features of Principles and Practice of Marketing 9e include:
– An entirely new chapter dedicated to Digital Marketing, emphasizing the significance of technology throughout the text.
– A structured approach concentrating on the vital aspect of Customer Value.
– Fully revised content to reflect the latest technological trends and digital advancements in the field.
– Fresh Marketing in Action boxes and Mini Cases spotlighting renowned European and Global companies, such as Pandora, Amazon, Zara, and IKEA.
– 44 newly updated end-of-chapter cases, offering insights from diverse industries, ranging from fashion retailers like Burberry, H&M, and Nordstrom, to services like Starbucks and EasyJet, as well as cutting-edge operations like Apple and Toyota, along with noteworthy trends in place marketing and social media influencer strategies.
– An enhanced pedagogical framework, featuring carefully curated recommended readings at the conclusion of each chapter, promoting deeper exploration and knowledge acquisition.
ISBNs: 978-1526847249, 978-1526847232
IMPORTANT: This offer exclusively includes the eBook version of Principles and Practice of Marketing 9th Edition in PDF format. Please note that no access codes are included.
Reviews
There are no reviews yet.