Description
Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th Edition is a comprehensive exploration of services marketing as a vital competitive advantage in today’s diverse business landscape. This insightful textbook delves into the multifaceted nature of services marketing, presenting it not just as a fundamental aspect for service-oriented firms but also as a strategic tool for businesses dealing in tangible products.
The content is rich with real-world case studies drawn from an extensive range of industries, both within and beyond the nine key service economy supersectors: financial activities, education and health services, information, government, professional and business services, leisure and hospitality, transportation and utilities, wholesale and retail trade, and various “other services.” This broad approach ensures that students gain insights applicable to multiple sectors, enhancing their adaptability in various market conditions.
The 4th Edition utilizes cutting-edge data to address pressing contemporary challenges, including the dynamics of business-to-business services, the impact of technological advancements, and the nuances of a global marketplace. College students will benefit from an enriched understanding and skill set designed to empower them in their future careers in a rapidly evolving business environment.
Maintaining its accessible writing style, this textbook is organized in a user-friendly manner, making it an excellent choice for courses across different formats, whether on a quarter or semester basis.
P.S. We also offer a test bank and additional instructor resources for Services Marketing: Concepts, Strategies, and Cases, 4th Edition. Reach out to us for purchase details.
P.P.S. A newer edition of this ebook is available. Check out the related product, Services Marketing: Concepts, Strategies, & Cases, 5e, below.
NOTE: This sale is exclusively for the PDF version of Services Marketing: Concepts, Strategies, and Cases, 4e. No access codes are included.
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