Description
**Transformative Social Marketing for Global Impact: Discover Effective Strategies for Positive Change**
Social Marketing: Behavior Change for Social Good, 6E (ePub/PDF) stands as a vital resource in the realm of social marketing, recognized for nearly 20 years as the ultimate guide for crafting impactful social marketing campaigns that resonate. Esteemed authors Nancy R. Lee and Philip Kotler bring their wealth of knowledge and experience to the table, introducing readers to a well-structured 10 Step Strategic Social Marketing Planning Model. This essential framework meticulously guides both students and industry professionals through each critical phase of campaign development.
In this enhanced Sixth Edition, readers will uncover more than 25 fresh case studies along with a plethora of updated examples that address today’s most urgent social issues, such as the opioid crisis, climate change, youth mental health challenges, and many others. Additionally, the new edition boasts a significantly broadened exploration of social media strategies, enabling readers to harness the full potential of digital platforms for their campaigns.
Whether students aim to enhance public health initiatives, champion environmental conservation, or energize community involvement, Social Marketing, 6th Edition serves as an indispensable guide, providing the tools and insights needed to create meaningful change.
ISBNs: 978-1544351520, 978-1544351506, 978-1544351513, 978-1544351490
NOTE: This purchase only includes the eBook version of Social Marketing: Behavior Change for Social Good, 6th Edition in ePub format. A converted PDF version is available upon request at no extra charge.
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