Description
Social Marketing in Action, (PDF) is a comprehensive resource designed to bridge the gap between theoretical knowledge and practical application in social marketing. This captivating ebook features a diverse array of real-world case studies from various countries and regions, empowering students to transition seamlessly from classroom discussions to impactful real-life initiatives. The primary aim is to clearly delineate actionable steps that are crucial for formulating and executing successful social marketing campaigns. By applying essential social marketing practices across diverse scenarios, learners will enhance their understanding of social marketing principles and learn to influence positive societal change.
In this informative ebook, readers are first equipped with the indispensable tools necessary for grasping the effective execution of social marketing strategies. Following this foundational section, you’ll find 24 detailed case studies that showcase successful social marketing efforts across the globe. The first part of the ebook provides an insightful overview of social marketing principles spread over five enlightening chapters:
- Theories Applied in Social Marketing
- Formative and Evaluative Research Techniques
- Fundamentals of Social Marketing and Ethical Considerations
- A Historical Overview of Social Marketing
- Understanding Upstream vs. Downstream Social Marketing, SWOT Analysis, and Competitive Landscape
Part II delves into 24 compelling social marketing case studies, illustrating how core social marketing principles are put into practice. Each of these 24 cases adheres to a consistent, structured format that covers a range of key elements, including:
- SWOT Analysis
- Comprehensive Research
- The 4 P’s of Marketing
- Specific Campaign Objectives
- Evaluation Mechanisms
- Strategic Positioning
- In-depth Discussion
- Competitive Analysis
- Background Information
- Target Audience Identification
- Assessment of Barriers and Benefits
This structured approach not only facilitates professors and students in selecting individual case studies but also promotes effective comparisons between different cases. The textbook is designed to foster critical thinking by encouraging students to analyze and contrast the methodologies employed in each instance. Additionally, supplementary teaching guides, complete with answers to discussion questions, suggestions for classroom activities, and recommended readings, are included to bolster the teaching experience using this ebook.
NOTE: The product exclusively contains the ebook Social Marketing in Action: Cases from Around the World in PDF format. No access codes are provided.
ISBN-10: 1234567890
ISBN-13: 978-1234567890
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