Description
In the comprehensive second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, 2nd Edition (PDF), author Jeremy Harris Lipschultz delivers an expansive interdisciplinary exploration of social media’s dynamic landscape. This engaging ebook meticulously examines popular platforms including Instagram, Facebook, LinkedIn, YouTube, Snapchat, and Pinterest, providing in-depth analysis across the fields of journalism, public relations, broadcasting, advertising, and marketing.
Lipschultz highlights essential concepts, industry best practices, pertinent legal frameworks, data analysis methods, and ethical considerations. This thorough examination aims to equip both professionals and college students with the critical thinking skills necessary to adeptly harness the power of new networking tools while skillfully navigating the complexities of social and mobile media environments.
This edition features key historical milestones and a variety of contemporary case studies, along with insightful essays contributed by some of the most influential leaders in the social media sphere. Additionally, a detailed glossary enhances the reader’s understanding of key terminology and concepts. This practical and versatile textbook serves as a valuable resource, empowering students to effectively evaluate and utilize current and future iterations of social media platforms.
Whether you are honing your skills in digital communication or aiming to stay ahead in an ever-evolving media landscape, this second edition is indispensable for anyone striving to make a mark in the world of social media communication.
ISBN-13: 978-1483348392
ISBN-10: 1483348391
ISBN-10: 1483348383
Prepare to elevate your expertise in social media with Lipschultz’s unrivaled insights and guidance, designed to foster innovation and creativity in your professional journey.
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