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Strategic Management of Market Niches: A Model Framework – eBook

SKU: strategic-management-of-market-niches-a-model-framework-ebook

Original price was: $95.70.Current price is: $15.00.

eBook details

  • Author: Gorazd Ocvirk
  • File Size: 7 MB
  • Format: PDF
  • Length: 240 Pages
  • Publisher: Springer Gabler; 1st edition
  • Publication Date: November 22, 2017
  • Language: English
  • ASIN: B078BMM6C8
  • ISBN-10: 3658203633, 3658203641
  • ISBN-13: 9783658203634, 9783658203641
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Description

In Strategic Management of Market Niches (PDF), author Gorazd Ocvirk unveils a groundbreaking model specifically tailored for the effective strategic management of market niches. This insightful work meticulously constructs a robust theoretical framework that aims to elevate the understanding of market niches within the broader context of strategic management.

The realm of strategic management has long been fraught with various niche typologies; however, it has frequently lacked a unified theoretical and methodological foundation to guide practitioners and scholars alike. Ocvirk identifies this critical gap in the existing literature, which has resulted in significant conceptual ambiguity in the field. By presenting a comprehensive model, this book endeavors to clarify and enhance the strategic management of niche markets, ultimately empowering businesses and researchers with the tools they need to operate successfully in these specialized areas.

This ebook serves as an invaluable resource for anyone looking to dive deep into the intricate dynamics of market niches, offering a fresh perspective that bridges theoretical frameworks with practical applications. It is particularly relevant for business strategists, academics, and market researchers seeking to expand their knowledge and refine their strategies in niche markets.

NOTE: The product only includes the ebook Strategic Management of Market Niches: A Model Framework in PDF format. Please be aware that no access codes are included.

Discover how to navigate the complexities of strategic management in niche markets by exploring the insights within this essential resource. Embrace the opportunity to redefine your approach with Strategic Management of Market Niches!

ISBNs: 978-1234567890, 978-0987654321

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