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THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENT, FOURTH EDITION
Unlock the secrets to successful new product development with this comprehensive guide!
The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development delivers an in-depth exploration of the entire product development lifecycle, making it an indispensable resource for both novice and veteran leaders in the field. This fourth edition is meticulously updated, offering up-to-date insights for academics and practitioners alike. Its wide array of topics covers both foundational principles and the newest methodologies essential for thriving in today’s fast-paced marketplace.
In this latest edition, you’ll find 32 newly developed and revised chapters, diving into pivotal subjects such as: Driving Innovation Success, Sustainable New Product Development (NPD), Digital Transformation within NPD, the Evolving Significance of Design Thinking, Accurate Market Forecasting, and so much more.
Readers of The PDMA Handbook of Innovation and New Product Development, 4th Edition will uncover valuable insights on:
- Implementing effective front-end innovation practices, optimizing portfolio management for product initiatives, and pinpointing high-potential business opportunities.
- Understanding what differentiates successful new products from failures and the holistic factors driving product success.
- Gathering and analyzing customer needs for product development, leveraging user research to foster innovation, and effectively utilizing market analytics.
- Integrating design thinking and artificial intelligence into new product development strategies.
This essential PDF reference for The PDMA Handbook of Innovation and New Product Development, 4th Edition is tailored for professionals engaged in product development, from beginners eager to grasp the fundamentals to seasoned experts hunting for innovative insights. Its relevance spans across various functions and industries, making it a vital addition to any professional library.
The Product Development and Management Association (PDMA) stands as a global network uniting thousands of members whose diverse skills and experiences drive innovation in the most esteemed companies worldwide. PDMA comprises a unique triad of members, consisting of product development and management professionals, academic researchers, and service providers across multiple industries. The organization covers essential areas, including new product processes, strategic innovation, market research, tools and metrics, organizational dynamics, and portfolio management.
ISBNs: 978-1119890225, 978-1119890232, 978-1119890218
NOTE: This product exclusively includes a PDF ebook version of The PDMA Handbook of Innovation and New Product Development (4th Edition). No access codes are provided.
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