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The Psychology of Micro-Targeted Election Campaigns – eBook

SKU: the-psychology-of-micro-targeted-election-campaigns-ebook

Original price was: $77.80.Current price is: $12.00.

eBook details

  • Author: Jens Koed Madsen
  • File Size: 5 MB
  • Format: PDF
  • Length: 395 pages
  • Publisher: Palgrave Macmillan
  • Publication Date: September 26, 2019
  • Language: English
  • ASIN: B07YG378QX
  • ISBN-10: 303022144X
  • ISBN-13: 9783030221447
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Description

**Book Description:**

Dive into the intricacies of electoral strategies with the groundbreaking ebook, The Psychology of Micro-Targeted Election Campaigns, PDF. This essential resource delves deeply into the psychological principles that underpin micro-targeted methods employed in election campaigns, elucidating the emergence of highly sophisticated dynamic Agent-Based Models (ABMs). You will discover how modern political operatives leverage individual profiling techniques, utilizing vast arrays of data and advanced modeling to significantly enhance the efficacy of persuasion and voter mobilization strategies.

At the heart of this exploration is Madsen’s profound analysis of how psychological insights, combined with personal data, are applied to create detailed, individualized models of voters. These models are meticulously crafted to optimize persuasion strategies that are uniquely tailored to each individual. Throughout this insightful narrative, Madsen also reflects on the ethical implications and potential limitations inherent in these methodologies, prompting readers to consider the broader democratic dilemmas that arise from the integration of such tactics into the political landscape.

As you journey through this timely work, you will gain valuable perspectives on the pressing civic importance of understanding the mechanisms at play in contemporary political campaigns. This ebook is a vital contribution for scholars, students, and enthusiasts of political psychology, political marketing, media, philosophy, and communications, offering fresh insights into the intersection of technology and democracy.

Reviews

A tour de force across the landscape of cognitive science and political science that explains how modern technology can enable political operatives to manipulate voters and influence elections to an unprecedented—and concerning—extent.” – Prof. Stephan Lewandowsky, University of Bristol

An insightful survey of what light the behavioral and cognitive sciences can shed on the murky world of targeted political persuasion.” – Nick Chater, Professor of Behavioral Science, Warwick Business School, author of The Mind is Flat

Madsen makes an essential contribution in lifting the curtain on both the potency and dangers of micro-targeting in politics. It is an insightful and enjoyable analysis of a timely issue that places our data into temptation for those seeking political power.” – Dr. Toby Pilditch, University of Oxford and University College London

NOTE: This product includes the ebook, The Psychology of Micro-Targeted Election Campaigns in PDF format only. Please be aware that access codes are not included.

Enhance your understanding of modern electoral strategies and their implications by exploring this comprehensive investigation into the psychology of micro-targeting.

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