Description
This sale exclusively features the Hoyer’s Consumer Behavior 8th Edition Instructor Manual, PowerPoint Files, and Student Lecture Presentations available for direct download. Please note, the ebook can be purchased separately for those seeking comprehensive learning materials.
About the eBook
Introducing the latest from Hoyer/Pieters/MacInnis, the CONSUMER BEHAVIOR, 8TH EDITION. This definitive resource masterfully combines insights from various fields such as marketing, sociology, psychology, and anthropology, providing a robust foundation and a practical focus on contemporary applications relevant to today’s dynamic global marketplace. The newly released Eighth Edition showcases the latest research breakthroughs and business practices that concentrate on understanding consumer needs and aspirations, emotional dynamics, perceptual processes, branding strategies, user experiences, influencer marketing trends, social media impact, political ideologies, generational differences, and much more.
This edition has been thoughtfully updated to highlight pivotal themes of social responsibility and ethical practices in marketing. It critically examines both the pitfalls and constructive potentials of consumer behavior. Students will find engaging real-world examples, informative chapter exhibits, and hands-on application exercises designed to enhance practical relevance, thereby equipping them with essential skills needed for the evolving marketplace.
Important Note: The media content referenced within the product description or the text may not be fully accessible in the ebook format.
ISBNs: 978-0357721377, 978-0357721384, 978-0357721292
P.S. We may also offer the Consumer Behavior 8th Edition ebook for sale. Check out related products below for further options.
IMPORTANT: This sale strictly includes the Consumer Behavior 8th Edition instructor resources, comprising the Instructor Manual, PowerPoint Lecture files, and Student Presentation files in ZIP/PPTX format. Please note that the test bank, ebook, or access codes are NOT included in this offer.
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