Digital Marketing – Sachdev – PDF

Description

**Book Description:**

Dive into the dynamic world of digital marketing with *Sachdev’s Digital Marketing, 1e*, a meticulously crafted textbook that serves as an essential resource for undergraduate students, as well as those in certificate and graduate programs. This comprehensive guide is structured across twelve in-depth chapters that cover fundamental aspects of digital marketing and extend into the practicalities of applying marketing theories in the digital realm.

The first three sections introduce core concepts, setting a robust foundation for understanding the landscape of digital marketing. Following this, seven additional chapters explore actionable strategies, integrating cutting-edge tools and techniques necessary for effective implementation of digital marketing strategies.

### Key Features:
– **Rooted in Marketing Theory**: This textbook employs a strategic, analytical approach, enriched with global examples to illustrate marketing principles in a real-world context.
– **Engaging Content Sections**: Chapters are designed to provoke thought and discussion, addressing topics such as “Thinking about Global Digital Marketing,” “Legal and Ethical Issues,” “Privacy and Security Considerations,” and “Value Creation” to engage students in essential conversations about modern marketing.
– **Current Digital Marketing Tools**: Gain familiarity with the latest digital marketing tools, analyzing current trends and discovering the application of these tools in various marketing scenarios.
– **Practical Exercises**: Students will engage in hands-on activities, including designing a mock website (utilizing tools rather than programming), establishing Google search ad campaigns, and crafting compelling social media and community content. Guidance is also provided towards industry certifications such as Google Ads, Social Media Marketing, and Email Marketing.
– **Versatile Teaching Support**: The textbook is designed for diverse educational formats, enhanced by McGraw-Hill’s Connect platform, offering a personalized reading experience through Smartbook technology. Various test bank questions and Application-Based Activities foster critical thinking and problem-solving skills, replicating real-world challenges.

> ISBNs: 978-1266214431, 978-1266243998, 978-1266200304, 978-1266224218, 978-1265707699, 9781266143090, 9781266143090, 9781266305825, 978-1266305825, 978-1266210068, 978-1266210068

*The International Student’s Edition (ISE) and North American/USA versions are identical.*

**IMPORTANT NOTE**: This purchase exclusively includes the eBook version of *Sachdev’s Digital Marketing, 1st Edition* in its original PDF format. Please note that no access codes are provided.

Unlock the doors to mastering digital marketing with *Sachdev’s Digital Marketing, 1e*, your indispensable companion in the ever-evolving digital landscape.