Description
Marketing: An Introduction, 15th Global Edition (PDF) is an essential guide that delves into the crucial role of creating and capturing customer value as the backbone of effective marketing strategies. This comprehensive textbook mirrors significant trends and evolving dynamics that shape marketing practices in today’s digital landscape, where customer engagement and relationship-building are paramount. By exploring these vital elements, you will gain a profound understanding of fundamental marketing principles, strategies, and best practices.
The Global 15th Edition is meticulously designed with enhanced and deeply engaging chapter-opening vignettes, “Marketing at Work” features, detailed case studies of prominent companies, and robust end-of-chapter exercises. These components provide numerous opportunities to apply theoretical marketing concepts to practical, real-world scenarios faced by businesses today. This approach not only reinforces learning but also cultivates the skills necessary for navigating the complexities of modern marketing.
This edition is crafted to offer students and practitioners alike an up-to-date perspective on marketing in our rapidly changing environment. With its focus on customer value and relationship management, you’ll discover actionable insights that are relevant across diverse industries and markets.
ISBNs included in this edition are: 978-1292433103, 978-1292433196, 9781292433196, 1292433191, 978-0137476459, 9780137704361, 0137704364, 978-0137704361, 9780137476497, 9780137704354, 9780137704408, 978-0137476497, 978-0137704354, 978-0137704408, 9780137704408, 0137704402, 978-0137704408.
IMPORTANT: Please note that this sale exclusively includes the ebook Marketing: An Introduction, 15th Global Edition in PDF for immediate download. This PDF version is identical to the North American/USA edition, and it does not come with any access codes.
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